CDTA to provide free digital access to Times Union on Bus Rapid Transit routes

ALBANY – The Capital District Transportation Authority and The Times Union announced on Tuesday that they have reached an agreement to provide free digital access to paper on board Red Line and Blue Line Bus Rapid Transit buses.

Terms of the deal have not been announced.

Times Union’s digital product will be delivered via in-car Wi-Fi offered on BRT routes which, with their limited stops and priority at traffic lights, are able to provide faster service. CDTA operates what it calls BusPlus along two routes: the Red Line, which began service in 2011, runs between Albany and Schenectady along the Route 5 corridor; the blue line, launched in November, connects Albany to the river communities of Watervliet, Troy, Cohoes and Waterford.

Free digital access to The Times Union begins Monday.

“We are delighted to partner with Times Union and offer BusPlus customers free access to one of the region’s leading news organizations,” said Jonathan Scherzer, CDTA Marketing Director. “Connecting the Capital Region to a diverse group of benefits through our innovative mobility options is something we are always examining while improving the customer experience. “

“The Times Union has a long-standing marketing partnership with CDTA, and we’re excited to provide their clients with access to our award-winning journalism at every time they take BusPlus,” said Todd Peterson, vice-president. president of marketing and circulation. “We pride ourselves on providing the best entertainment and news site in the Capital Region while enjoying their ride. “

Passengers also have access to on-board charging stations. The routes include new “stations” with seats, road maps, heated sidewalks and lighting.

A third BusPlus line, the Purple Line, will connect downtown Albany to the University of Albany, College of Saint Rose, Harriman State Office Campus, SUNY Polytechnic Institute and Crossgates Mall. Its commissioning is scheduled for 2023.