Cinnabon signs historic agreement with Innovative Union Company to open 130 units in the Kingdom of Saudi Arabia

ATLANTA, November 30, 2021 / PRNewswire / – Cinnabon, the iconic bakery and supplier of irresistible cinnamon buns, announced a groundbreaking deal with Innovative Union Company (IUC) to bring 130 new Cinnabons® bakeries at the Kingdom of Saudi Arabia (KSA) over the next five years. The new bakeries will be added to the 120 Cinnabon sites that IUC currently operates in Saudi Arabia. Once the additional units are opened, IUC will be the largest Cinnabon franchisee in the world with 250 bakeries.

The development agreement is Cinnabon’s largest since the start of the COVID-19 pandemic, demonstrating the brand’s strong international momentum despite the obstacles facing the restaurant industry. The unique, high-quality product that Cinnabon offers has performed incredibly well in Saudi Arabia over the past 18 years, which ultimately motivated IUC’s decision to invest more in the brand.

Even during the pandemic, Cinnabon remained in high demand across Saudi Arabia. Meanwhile, IUC has seen a surge in third-party delivery, with more consumers wanting easy access to Cinnabon menu items, further validating IUC’s investment in the brand. The first new location under the most recent development agreement opened earlier this week in the Alawali district in the Dan Plaza Makkah, one of the largest shopping and entertainment centers in Mecca.

In order to grow its business, IUC has entered into several partnerships to provide franchisees with the resources they need to succeed and grow. They recently joined forces with Saudi Social Bank to help fund Cinnabon business owners and guide emerging entrepreneurs to financial independence. In line with new government sanctions, the Saudi Social Bank will provide a two-year interest-free loan to people who return to work and start their own businesses. The IUC has also partnered with Monshaat, an organization focused on supporting, developing and promoting small and medium enterprises by implementing projects that foster entrepreneurship. In addition, Monshaat will help raise awareness of opportunities with IUC and Cinnabon, promoting business ownership professionals from all walks of life.

IUC continues to educate young adults by teaching them the franchise industry and providing them with the information they need to help them find fulfilling careers after college. IUC also works with postgraduate students at the Swiss Hospitality Center to improve their culinary and hospitality skills and help them if they wish to pursue franchise opportunities.

“We are delighted to partner with IUC to expand Cinnabon’s presence across Saudi Arabia,” said Beto Guajardo, president of Focus Brands International, a division of Focus Brands LLC. “At a time of revolutionary development for Saudi business owners, we are confident that IUC is set up to provide the financial tools, resources and support for aspiring entrepreneurs to operate a successful franchise business. ”

“We are passionate about Cinnabon and promoting entrepreneurship in Saudi Arabia. We really want to help future business owners achieve their dreams, ”added Mohammad Alohaly, managing director of the IUC sub-franchise. “We look forward to increasing Cinnabon’s footprint and accessibility across the region. Most importantly, we are excited to offer employment opportunities to a growing number of eligible professionals looking to enrich their careers and achieve financial prosperity. “

In addition to the agreement with IUC, Cinnabon continues to expand internationally, this year signing multi-unit agreements for bakeries in Bahrain, Indonesia, Kuwait, Pakistan, Singapore, Turkey, and United Arab Emirates. The brand is also continuing to grow by Europe with EG, with 150 locations to open in EG convenience stores over the next five years. EG recently opened the very first Cinnabon drive-thru in the UK, an exciting step for the brand in a priority growth market. For more information on development opportunities with Cinnabon and Focus Brands in all regions of the world, please visit or contact us at brands-international /.

About Cinnabar
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon Franchisor SPV LLC (Cinnabon) is the market leader among cinnamon bakeries. cinnamon® bakeries serve fresh, aromatic and baked cinnamon buns, as well as a variety of other baked goods and specialty drinks. Cinnabon is the franchisor of more than 1,200 Cinnabon franchisees® locations around the world, primarily in high traffic locations such as shopping malls, airports, train stations, travel plazas, entertainment centers, and military establishments. Cinnabon is also a multi-channel licensor, focused on multi-channel growth in relevant opportunities for consumers, whether on the go, in grocery stores, schools, home or office. For more details and to stay connected with all things Cinnabon, follow Cinnabon on Twitter or Instagram @Cinnabon, like it on Facebook at, or visit

About Innovative Union Company
Founded in 2000, Innovative Union Company (IUC) has grown rapidly from a single franchise in 2002 to a leading restaurant business. The company has a strong portfolio of internationally renowned franchises targeting different segments of the restaurant industry including international and local QSRs, bakeries, cafes, casual and fine dining restaurants. The company is widely present in the Kingdom of Saudi Arabia, which it will soon extend to other countries in the MENA region. Access to prime landmarks and prime locations with high commercial and residential density is one of the key elements contributing to the success of the business. In addition, the company sources its ingredients from a number of key international and local suppliers and distributors with whom it has established strong relationships that ensure a continuous supply of the highest quality of basic ingredients. The company has been acquired and integrated into the Fawaz Alhokair group and is currently looking to further expand its retail portfolio.

Nate rubinstein
Fish tip
[email protected]

SOURCE Cinnabar