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PenFed Credit Union Digital Media Tunnel Launched at Washington Dulles Airport

Airport media provider Clear Channel Airports (CCA) and federal credit union PenFed Credit Union have launched a digital media tunnel at Washington Dulles International Airport (IAD) in Virginia.

The digital media tunnel is in Concourse C Connector at the airport and is part of PenFed’s out-of-home (OOH) marketing campaign. It features LEDs as well as directional sound via sound cones surrounding the tunnel and is nearly 4,000 feet tall.2 . Dubbed “the PenFed tunnel”, it also includes two lighted stretch fabric screens and six stretch fabric screens.

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Morten Gotterup, President of Clear Channel Airports, said, “We are extremely proud of the outcome of this multi-year, multi-team effort to create a true takeover of the terminal brand for one of the most established financial institutions. and the largest in our country, PenFed. This immersive digital marketing campaign is unlike anything we’ve seen before at an airport. The beautiful digital displays that make up The PenFed Tunnel deliver a wow factor with audio and visual effects that no other brand has enabled before. This exciting brand activation will engage millions of air travelers and inspire them to take action.

“The Metropolitan Washington Airports Authority (MWAA) and PenFed have been great partners throughout the process to make this unprecedented campaign a reality. This activation also illustrates the strength and creativity of our team at Clear Channel Airports, whose key pillars are customer focus, excellence in execution and advancing our digital capabilities.

James Schenck, President and CEO of PenFed Credit Union and CEO of PenFed Foundation, added, “PenFed is excited to continue to build our presence here in the area of ​​our hometown, Washington, while also reaching travelers from around the world. country. PenFed membership is open to everyone, and we’re proud of the bold message and awareness that the PenFed Tunnel brings to our market-leading products and services. This partnership will allow us to help even more Americans achieve financial well-being.

Jaimini Erskine, vice president of marketing and concessions at Metropolitan Washington Airports Authority (MWAA), said, “Audio-visual displays bring a new dynamism to the travel experience as passengers move through the tunnel. between Concourse C and the AeroTrain station at Dulles International. Airport. It is set to create a lasting and memorable impression as travelers around the world experience this dynamic and innovative feature throughout their airport journey.

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