Proposed by Caisse populaire de la peninsula
EEarlier this month, the Northwest Credit Union Association (NWCUA) honored four outstanding professionals and six Northwest Credit Unions for their commitment to leadership, advocacy, cooperation, member service and community impact. Among the winners was Jim Morrell, CEO of Caisse populaire de la peninsula, headquartered in Shelton.
“When I think about what truly engaged advocacy looks like, Jim immediately springs to mind,” says Jennifer Wagner, advocacy chief and executive vice president of the NWCUA. “Thank you, Jim, for always bending down and taking credit union advocacy to the next level, again and again, and again. “
Over a three-decade credit union career, Morrell has focused on sharing the collective history of the credit union with elected officials from Washington State House and to the inside the DC Beltway. His work helped make price savings possible at the federal level and advanced important credit union initiatives such as tax reform, affordable housing, data security, public funds, and more. He is highly regarded in the industry as a trusted authority on all matters of advocacy and has cemented strong relationships with lawmakers throughout his career.
“If we want our members to benefit from the financial services that many people don’t get elsewhere,” says Morrell, “our influence and our stories make a difference, not only with lawmakers but with the people whose lives we impact. “
Morrell intends to credit the PCFCU team for member service that leads to successful advocacy. “The team listens with empathy and pursues the passion of each member,” he says. “It creates ‘WOW’ stories every day that are good for the members and the community and the ability to share these stories makes advocacy easier and more effective. “
“[Jim’s] years of service in our neck of the woods is why this award is so well deserved, ”said Washington State Representative Derek Kilmer. “[Peninsula] Credit Union has worked tirelessly to secure resources and financing for our small businesses. This was essential for keeping workers employed and allowing business owners to keep their lights on. You made a difference. “
In addition to focusing on advocacy, Morrell demonstrates the “people who help people” credit union philosophy in his service to industry and in his day-to-day life. He holds the reins as chairman of the CUNA payments subcommittee and chairman of the West Wespay region payments group. He is an educator for the development of international credit unions (I-CUDE), both in the United States and in Africa. In Mason County, Morrell is president of the Community Foundation of South Puget Sound. He and her husband are enthusiastic contributors to Credit Unions for Kids and help support LGBTQ + homeless youth.
“The level of collaboration and teamwork among all of the credit unions over the past year and a half is simply amazing,” said Troy Stang, President and CEO of the NWCUA. “I have been a member of a credit union all my life and know how powerful the ‘people help people’ philosophy is. “