The Canadian Association of Credit Unions welcomes Jeff Guthrie

Toronto, ON, May 31, 2022 (GLOBE NEWSWIRE) — The Canadian Credit Union Association (CCUA) is pleased to announce the appointment of Jeff Guthrie as President and Chief Executive Officer, effective July 1, 2022.

Jeff is a capable senior executive with extensive financial services experience and has led organization-wide transformations throughout his career. With a focus on collaboration, he has an established record of leading teams and working with partners to develop and execute strategies to create and grow shareholder value.

“On behalf of the Board of Directors, we are thrilled to welcome Jeff as the new leader of CCUA,” said CCUA Board Chair Shelley Besse. “This is a pivotal time in the financial services industry, and we are delighted to have Jeff leading our national trade association. We look forward to working together to build on the CCUA foundation as we implement and execute our new three-year strategic plan to support our members.”

Jeff has built his leadership expertise over the past twenty years, having held senior management positions at RBC, Moneris Solutions and, most recently, President and COO of Hank Payments. He has also written over 20 essays on LinkedIn highlighting some of the vital issues facing businesses and Canadians, including economic recovery, cryptocurrencies and Buy Now Pay Later.

“I am honored to be named President and CEO of CCUA,” Guthrie said. “Credit unions play an important role in the financial services industry by giving Canadians more choice in how they bank. I welcome the opportunity to join an industry with co-operative values ​​that align closely with mine.”

“The financial services landscape is changing rapidly and credit unions are well positioned to take advantage of the opportunities we have as a system, such as open banking, payments modernization, ESG and social purpose. I look forward to working with the CCUA team to build on the accomplishments of the past five years and continue to champion the credit union system across the country,” he added.

Jeff takes the reins of CCUA from outgoing President and CEO Martha Durdin. Martha has led the association for the past eight years and led the charge to successfully transform CCUA into the first member-owned and member-governed national trade association for credit unions in Canada.


About the Canadian Association of Credit Unions

The Canadian Credit Union Association is the national trade association for credit unions and caisses populaires in Canada outside Quebec. These financial institutions provide a full range of retail banking services to more than 5.9 million Canadians. Collectively, Canada’s 212 credit unions generate more than $6.5 billion in economic impact, are leaders in small business lending and have assets of $283 billion. To learn more about the credit union difference and find a credit union near you, visit