Western Union Digital integrates the UAE pass

DUBAI- Western Union, a global leader in cross-border and cross-currency money movement and payments, and Al Fardan Exchange, one of the country’s leading financial services providers, announced further enhancement of Western Union’s digital customer experience in the United Arab Emirates thanks to the integration of the “UAE Pass” in wu.com and the Western Union mobile application. Western Union becomes one of the first financial services companies in the UAE to adopt this innovative national digital identity solution.

The UAE Pass solution will allow customers to benefit from its instant authentication and complete their registration and identity verification easily with a few clicks, without the need for in-person authentication. Customers will now enjoy a start-to-finish online or in-app experience, enabling money transfers to family and friends 24/7 around the world for free. payments through Western Union’s global financial network comprising billions of bank accounts and millions of wallets and cards and its more than half a million points of sale in more than 200 countries and territories.

“We are excited to take our digital customer experience in the UAE to a new level with the integration of the ‘UAE Pass’ into our fast growing and popular mobile and wu.com app,” said Salma Massoud, Manager digital. , Middle East and Africa, Western Union. “This will allow our customers an easy, convenient and secure digital integration so they can start sending money to family and friends anytime and almost anywhere. “

“The UAE Pass initiative is one of the main catalysts of the UAE’s digital transformation efforts to build a sustainable digital future. Western Union’s digital services align with the UAE government’s policy to create an economy driven by innovation and technology, ”said Massoud.

“At Al Fardan Exchange, we have always been at the forefront of innovation and digital transformation, aligning our goals and priorities with the UAE’s vision for a digital economy,” said Hasan Fardan Al Fardan, CEO Al Fardan Exchange.

“Our collaboration with Western Union in the launch of the UAE Pass reflects our commitment to provide customers with enhanced end-to-end digital money transfer services,” he said.

Western Union launched its mobile app and revamped its website in the UAE under license from digital partner Al Fardan Exchange in January 2019, allowing customers to send money to family and loved ones around the clock. and 7 days a week from the comfort of their own homes for payment to Western Union’s global network of bank accounts, wallets and agent locations. They can choose to pay for transactions on the website or in the app, using debit, credit cards or bank transfers.


About Western Union

The Western Union Company (NYSE: WU) is a global leader in cross-border and inter-currency money movement and payments. Western Union’s platform provides seamless cross-border flows and its main global financial network connects more than 200 countries and territories and more than 130 currencies. We connect businesses, financial institutions, governments and consumers through one of the world’s most extensive networks, accessing billions of bank accounts, millions of digital wallets and cards, and over 550,000 points of sale. Western Union connects the world to put limitless possibilities at your fingertips. For more information, visit www.westernunion.com.

About Al Fardan Exchange

Al Fardan Exchange is a member of the Al Fardan Group, one of the region’s leading family conglomerates with a 50-year heritage. It is one of many different companies in several industries under the umbrella of the Al Fardan Group, ranging from real estate to high-end jewelry to retail. The group’s success is largely based on the business acumen and strong personal values ​​of its founder, Ibrahim Al Fardan, who established himself as a respected pearl merchant in 1954. Founded in 1971, we are proud to serve the world. cosmopolitan community in the United Arab Emirates. thanks to our strong network of more than 70 years, covering all the Emirates. Backed by strong relationships with more than 150 banks, financial institutions and other financial service providers around the world, we offer secure transactions that firmly put reliability and trust at the forefront.

About TDRA

The Telecommunications and Digital Government Regulatory Authority was established in the United Arab Emirates in accordance with Federal Law by Decree No. (3) of 2003, with its role structured around two key areas, namely: Regulating the Sector telecommunications and enable government entities in digital transformation. In the regulatory field, the role of TDRA is to ensure the provision of excellent telecommunications services, to develop the industry, to protect the interests of stakeholders, to implement the relevant policy and regulatory frameworks, develop human resources and promote R&D, thus ensuring the UAE a regional and global leader in the telecommunications sector. In the field of empowerment, the TDRA is responsible for overseeing the digital transformation of federal government entities under Law No. 3 of 2011, by which it seeks to achieve two main objectives, namely: to improve the way digital life and lead the UAE’s digital technology infrastructure.

For more information visit: www.tdra.gov.ae

Media contacts:
Western Union
Karen Santos:
[email protected]

© Press release 2021